In today's world of rapidly emerging technologies, your organization's vision is the keystone to a successful web design. We understand the value of maintaining the vision while allowing flexibility in the design of your web site.

Strategic Planning and Requirements Definition
Our ablity to keep sight of the big picture while focusing on the details will result in an online presence that can grow and flex with time. The first step is to understand your audience, business requirements and how to align your web site with your business goals. We will work with you to identify online requirements and develop a comprehensive online strategy.

• Site assessment
• Audience definition
• Research with surveys, interviews and feedback
• Business, functional and technical requirements definition
• Content inventory
• Community development

Information Architecture
The backbone of an efficient and effective web site, a well-organized information architecture puts users at the core of the web experience. A usable navigation strategy and intuitive labeling system allow users to find the information and resources they need. Our experience and adherence to best practices in Information Architecture will allow you to benefit from the most current findings and knowledge in the field.

• Navigation Strategy
• Content Plan
• Site Map
• Wireframes
• Transaction flow diagrams

Content, Content, Content
Whether your web site is brand new, or a relaunch of an existing site...content is still king. We will develop a content strategy and editorial plan that works with your organization's needs.

• Content selection and editing
• Asset management

Online Events - Webcasts
In addition to website strategy and planning, Design For ROI produces online video and audio webcasts. Live or streamed after the event, let us produce your presentation for a state-of-the-art online experience.

Project Management
Careful scheduling and resource allocation are realities every step of the way.

• Scheduling and trafficking
• Budget considerations
• Assignment of roles and responsibilities

Design and Development
With the planning and design in place, the development phase moves quickly and efficiently. We can work with your design and development staff or assemble a custom team of design professionals to meet your needs. Our extensive experience partnering with cross-functional teams and geographically dispersed workgroups will ensure a collaborative and successful outcome.

• Feature exploration
• Creative concepts
• Site production
• Quality assurance testing
• Web analytics